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Orto 2.0

Orto 2.0

“Orto 2.0” is an application and a digital platform that gives to everyone the opportunity to have and manage a personal garden, in order to have fresh and great quality products at home.
The digital structure of the project will offer an easy access to the platform giving to customers the opportunity to have a real-time interaction with the garden, choosing products to plant and organising the cultivation, the irrigation and the harvesting, until the delivery to home.
Users will be able to check the garden constantly through the live camera in their personal area, and will receive real-time notifications about the status of the products.
Exceeding products shall be inserted into a trading community or shall be delivered to home or other places.
The aim of our company is to ensure to our customers high quality products knowing its background, giving to everyone the possibility to have a biological garden far from the city, ensuring a rural background with the opportunity to check it whenever.
We will manage the garden on behalf of the customer and all of the fruits of the batch will be property of him.
Our purpose is to retrieve the seasonal nature of the diet, making a virtuous circle of cultivation, recovering the relationship with the land and the health educating them to a responsible consume.
With “Orto 2.0” the grower and the consumer will coincide, skipping long agri-food pathways and making the costumer almost self-sufficient for what concern the food expenditure.

Italy


Orto 2.0

Marco Tomarelli, Gianluca Nardo, Lorenzo Artibani, Stefano Di Febbo, Alessandro Capannini, Flavio Ottaviani

“Farming while you’re living in the city it’s possible”. The eco-friendly start-up “Orto 2.0”, rewarded by “CoopUp of ConfCooperative Roma” and “Prepararsi al Futuro di NeXt e Tor Vergata”, gives this opportunity. This initiative comes into the world thanks to six students of University of Tor Vergata during the “Prepararsi al futuro” workshop.
The project is based on the need of the people to reclaim the simplicity and the goodness of everyday products.
The examination of needs showed how many big city dwellers would eat products which is known origin and pathway, but for lack of time and information they consume not inspected products, putting at risk not only their health but also the productivity of near farmlands.
The “Orto 2.0” service guarantees the harvesting of the gardens by experts of the sector with the online platform and the application that give to costumers the remote management of personal land.
It’s possible to manage and to check the personal garden.
“Orto 2.0” optimise also the transport chain, sending to costumers their products directly at home with low prices.
The goal is to retrieve the natural lifecycle of people’s diet creating a virtuous cycle of harvesting, recovering the relationship with the land and the health.
The app also offers a trading service of products that gives life to a community with the purpose to avoid waste of food.
From a technological point of view, customers will have to download the app before and register to the system then.
After the application, the customer will be contacted by administrators in order to carry on with the plantation process. From the registration and selection of cultivation, the customer will have the possibility to watch through a webcam what’s happening in his garden, and will be notified about the trend of cultivations and will be able to organize the receiving of the goods. The fruits of the cultivation will be delivered at home or gathered by the costumer in agreement with farmers. Furthermore, a trading service and a food-processing service (jams, preserved products, in oils products, etc.) will be available.


Stand A9 (pav. 6) - Università degli Studi di Tor Vergata

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Data updated on 2017-12-04 - 1.30.07 pm